Our story
Because comfort should never be a luxury.
Linasky was born from a simple frustration: why should women have to choose between support and well-being?
It all started with a drawer full of bras that were never worn.
For years, Laura bought dozens of bras chasing the same thing: real support without that feeling of being constantly squeezed. Underwires that dig in, boning that pokes, fabrics that irritate.
In 2023, after one too many disappointments, she decides to create what she never found: lingerie that hugs the body instead of constraining it.
She teams up with textile engineers and develops the WonderGel+, a patented gel cushion that replaces rigid underwires while delivering flawless support — no pressure, no marks, no discomfort.
What we believe in
Comfort, no compromise
Support shouldn't hurt. Every piece is designed to be forgotten the moment you put it on.
Designed by women, for women
Every prototype is tested and validated by our community before it launches. Your experience guides our decisions.
Built to last
Premium fabrics chosen for longevity. Our pieces keep their support wash after wash.
The Linasky journey
The turning point
Laura leaves her job in the textile industry to focus on a personal mission: reinventing the bra.
R&D and prototyping
18 months of development, 47 prototypes tested, and hundreds of women's feedback to perfect the WonderGel+.
Launch
Linasky launches with its first range of bras, panties and accessories designed for everyday comfort.
"My goal isn't to sell lingerie. It's to make you forget you're wearing any."
— Laura, founder
Today, Linasky dresses thousands of women who chose comfort without compromise. Every review, every piece of feedback pushes us further.
Our ambition: to become Europe's reference for comfort lingerie, proving that support and well-being are not mutually exclusive.
Ready to discover what real comfort feels like?
Join the women who chose Linasky.
Explore our collections
